Oprah in Trouble!

 The New York Times just wrote this article about the tarnishing of the O brand and they point out some startling facts.

– The average audience for The Oprah Winfrey Show has fallen nearly 7 percent this year, according to Nielsen Media Research.

– The circulation of O, The Oprah Magazine, has fallen by more than 10 percent, according to the Audit Bureau of Circulations, and the magazine is now seeking a new editor in chief after the announced retirement of its longtime steward, Amy Gross.

Oprah’s Big Give, an ABC philanthropic reality show, beat every program on television except American Idol in its premiere week this winter, but steadily lost nearly one-third of its audience during the rest of its eight-week run, according to Nielsen.

 

 

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